With these components in mind, you will have a framework from which to build an engaging and unique About Us page. It’s what really proves what you are saying is real and the impact you can bring to future clients. Reviews, client logos, case studies, and results bring consistency to your About Us page. Highlight the benefits and showcase what you do (and why it is unique). Of course, you have a homepage and dedicated pages for your products, but summarizing your offerings on the About Us page is crucial to tie them in with brand values in your messaging. Some centennial enterprises have pages of content that can fit in this section, while startups can tell the story of how the company was born, its challenges, and its vision for the future.
Your Story (History)Įvery business has an origin story worth telling, and usually, one that justifies why you even do business and have clients.
This is key for attracting talent, as well as leads that have Corporate Social Responsibility (CSR) goals. You don’t need to outright say, “our mission is _,” but you should convey the mission of your business in your About Us copy. However, there are key components to make a convincing pitch with your brand story. There isn’t a winning template to create a great About Us page. You’ll find 25 examples of the best ones out there, too, to inspire your own About Us page design and content. In this article, you’ll learn what makes an exceptional About Us page. How can you make the most of this integral part of your marketing strategy? The design, written content, and visual or video elements together tell an important story about who you are and why you do it. The About Us page of your website is an essential source of information for all who want to know more about your business.Ībout Us pages are where you showcase your history, what is unique about your work, your company’s values, and who you serve.
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